Who?
I want to talk about an old school rapper, new school rapper, and the industry they both hail from. As a rap artist, self-advertising is an important part of the game and the two chosen are among the most well-known musicians from Roc Nations. Roc Nations is an entertainment company founded and owned by Jay Z which includes artist, song writers, music publishing, touring, and merchandising. As a company, its have the responsibility of advertising its members and paraphernalia of its partners such as Trapstar.
Why?
Rappers of this generation use social media as an easy but effective way to reach out and have their art heard. For example J. Cole uses twitter often to announce his tour dates and shares info about what is occurring in the industry. One tweet about a new album from any aspiring artist would spread the word almost instantaneously throughout the entire internet. Successful artist are capable of not only writing good music, but also by positively reaching the hearts and minds of his/her fan base through his/her promotions which is made convenient and possible through social media.
Problems?
Currently discussed issues that are prominent within the music industry are piracy and privacy. These rappers as well as Roc Nation must find a balance in how much they/it should release to the public because unfortunately theft and a loss of privacy are bound to happen when utilizing social media websites.
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