Some info on Social Media, Brand info etc.

Since a brand is how a person or company is seen, J. Cole, Jay Z, and Roc Nation definitely have strong brand names. Because my topics are well known they are easily differentiated from others. The specific brand from these rap artist could be considered their actual rap style, because every rapper has his/her own flow and use of word play. As a label company Roc Nation shares it brand with the members of its community. For example, Kevin Durant, a basketball player from OKC is seen as being part of the Roc Nation Empire.

I do not think I would handle any of the social media mistakes any differently than the other companies/organizations such as Red Cross. If something offensive or just plan inappropriate made its way into my twitter or Facebook page the best plan of action would be to delete it, apologize, and hope for the fans let it go. Using social media has its negatives along with the positives, one small slip up and all it takes is one person to comment to ruin your reputation.