Weekly Update Time!
Hey y'all, I am DeBritto <3
Here we go again guys, this week my three topics went hard on social media. J Cole is still sending out his heartfelt tweets; Roc Nation has been continually promoting the artist under its label; and Jay Z is doing what he does best, being Jay Z. Once again this week I took a few tweets to analyze and decipher.
As seen above in J. Cole's tweet, he gave shout outs to his boys from Dreamville Records. Happy Birthday to Dreamville's manager Ibrahim H. (@KingOfQueenz). Cole made use of the @ in this tweet, not only showing love to his friends, but also promoting them as well. The @ symbol is so powerful, a seemingly simple tweet can become a sort of advertisement for the world to see with just a shift click. Many people probably did not know who Ibrahim H. was, many people probably don't know Dreamville artist Bas either! Some artist outshine the rest like Cole and it is understandable. Anyways, I like Cole because he does't hesitate to use his ethos to ensure his friends and fellow lyricist are also known for their work. Respect.
I chose this roc nation tweet because I really feel the (hashtag) ThrowBackThursday. The throw back thursday has become a weekly routine for our generation (for those who don't know, a throw back is a old picture). Wale's hit No Days off his album Ambition, now has a video to it! Thus the #tbt, his album Ambition was released in the stone age, 2011. This tweet/video combination contains pathos because it emotionally appeals to those who enjoy some old fashion Wale, allowing fans to "relive" (said in the tweet) the moment. Relive it now! http://www.youtube.com/watch?v=ete_NYg7skM
Jay z posted a Picture and link about his "Picasso Baby," performance from Life & Times. In this performance Jay Z interacted with fans in a whole new way. He just stood in the middle of a crowd and allowed fans to come see him in person. His type of hype and ethos is unparalleled, because not many artist could pull off this sort of stunt. Logos wise, this was a very strategical move he pulled, because it allowed him to further advertise himself as a lyrical legend. Also, can we appreciate how fresh this man is? That white T… That gold chain.. Fire.
This week, I got to give it to the social media underdog Roc Nation. The #tbt is almost too classic, plus the pathos relation, letting people experience an oldie once more definitely has some emotional appeal. And let's not forget that direct link allowing viewers to see it immediately, this tweet is on steroids. Nice job stepping up your twitter game Roc Nation. Job well done indeed.
Hi Trent! Once again, I really enjoyed your blog because of how fitting and entertaining your tone is. I like how this type of language is consistent throughout all of your blog posts, which definitely enhances your own ethos as a writer. This week you really dug into how certain strategies on social media can affect a brand. Your analysis of tagging someone in a post and using the hashtag to relay a message is something really important to keep in mind. I also liked how you discussed the different rhetorical appeals, explaining how each brand employed them.
ReplyDeleteJob well done indeed. I really like your critical view and your language. It is really interesting to focus on the usage of # and @. Your flow of analysis is not too fast and not too slow, which made it easy and comfortable for reading. Your analysis about the strategies are persuasive and reasonable.
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